I know what you’re wondering! What the heck is a Timeplay game? Take a moment with me for an adventure in…
ADVERGAMING!
The year is 2018 and Timeplay is a two-way gaming platform where an audience at a venue like a movie theatre uses their smartphones as controllers to play against each other for prizes.
The servers send signals to the phones and the projector to keep the experience in-sync. It’s like magic!
Its gamified advertising.
Lots of what you’re going to see here are stills from games played by a movie theatre audience in the “pre-show”, that time right before the movie starts, when they try to sell you shit. These are often large brands with money to spend on something “different”. The left side is the “big screen” and the right side is the “controller”
“Client work ”
Branded games to entertain you while you wait.
Campbell Company of Canada
Goldish Flavour Blasted
Year
2017
Chevrolet
Chevy Cruze: Finger Race
Year
2017
Campbell Company of Canada
Goldish Flavour Blasted
Year
2018
Year
2016
Sony Pictures
Passengers interactive trailler
Timeplay Arcade
Internal games meant to entertain, rather than sell a brand.
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Bot Runner
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H.O.R.S.E
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Netkicks
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The Puck Stops Here
Meet my Team in 2018
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Me, John Little.
Art director and game art designer.
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David Theron
Internal marketing and sales designer
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Deanna Ip
Concept artist and 3D generalist
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Damian (124) Dymon
Motion designer
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Armand Mec
3D generalist
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Aida Blakely
Internal marketing and sales designer
FAQs
How large was your team?
1
At our busiest, the department I led had 5 full-time employees reporting directly to me.
How many games did you guys make?
2
Counting on a piece of paper, I think we made at least 30+ games and prototypes.
How long was a Timeplay game
3
A timeplay game was usually just 1 minute in length, 2 minutes if we were lucky.
How many people played these Timeplay games?
4
The average Timeplay was played all across Cineplex theatres in Canada. So, hundreds of thousands of players a weekend.