I know what you’re wondering! What the heck is a Timeplay game? Take a moment with me for an adventure in…

ADVERGAMING!

The year is 2018 and Timeplay is a two-way gaming platform where an audience at a venue like a movie theatre uses their smartphones as controllers to play against each other for prizes.

The servers send signals to the phones and the projector to keep the experience in-sync. It’s like magic!

Photorealist CPG

Real-time and traditional renders of Consumer Packaged Goods for the Timeplay advertising platform.

Poptopia: sorting game. Realtime graphics rendered in Unity game engine.

Lindor Chocolate: Sorting game. Realtime graphics rendered in Unity game engine.

Fishy Crackers: Race. Maya rendering with V-Ray. Composited in After Effects.

Its gamified advertising.

Lots of what you’re going to see here are stills from games played by a movie theatre audience in the “pre-show”, that time right before the movie starts, when they try to sell you shit. These are often large brands with money to spend on something “different”. The left side is the “big screen” and the right side is the “controller”

Real-time engagement

TimePlay turns watchers into players, allowing patrons to play together by turning smartphones into controllers, instantly connecting to a main screen to compete against each other in real time. This award-winning entertainment and social experience has a deep history of awakening audiences through interactive casual games. Whether it’s free-to-watch or play-to-play, everyone has fun!